Marketing and Sales Strategies Masterclass
Course Overview:
The Marketing and Sales Strategies Masterclass is designed for marketing and sales professionals, business owners, and aspiring entrepreneurs looking to enhance their knowledge and skills in developing effective marketing and sales strategies. Over five days, participants will explore the core principles of marketing, customer segmentation, branding, digital marketing, and sales techniques.
Course Goals:
Upon completing this course, participants will be able to:
1- Understand the fundamental concepts of marketing and sales and their significance in achieving business growth
2- Identify target markets and develop customer segmentation strategies
3- Create a compelling brand identity and messaging strategy
4- Implement digital marketing techniques to reach and engage customers
5- Utilize effective sales strategies and tactics to drive revenue and customer loyalty
Course Structure:
Day 1: Introduction to Marketing and Sales
- The Role of Marketing and Sales in Business Success
- Key Differences Between Marketing and Sales
- Aligning Marketing and Sales with Organizational Goals
- Understanding Your Target Audience
- The Customer Buying Process
- Group Discussion: Marketing and Sales Challenges and Expectations
Day 2: Customer Segmentation and Branding
- Customer Segmentation Strategies
- Creating Buyer Personas
- Crafting a Unique Value Proposition
- Building a Strong Brand Identity
- Effective Brand Messaging
- Practical Exercises: Customer Segmentation and Branding
Day 3: Digital Marketing Strategies
- Digital Marketing Channels Overview (Social Media, SEO, Email, Content, etc)
- Content Marketing and Storytelling
- Creating a Digital Marketing Plan
- Social Media Marketing and Engagement
- Search Engine Optimization (SEO) Basics
- Case Studies: Successful Digital Marketing Campaigns
Day 4: Sales Techniques and Strategies
- The Sales Funnel and Lead Generation
- Qualifying Leads and Prospects
- Consultative Selling and Relationship Building
- Overcoming Sales Objections
- Closing Sales and Handling Negotiations
- Group Exercises: Sales Role-Plays
Day 5: Integrating Marketing and Sales for Success
- Aligning Marketing and Sales Efforts
- Sales Enablement and Marketing Support
- Measuring Marketing and Sales Effectiveness
- Customer Retention and Loyalty
- Continuous Improvement in Marketing and Sales
- Course Recap, Q&A
Price: £4500.00
Training Details
| Place | Start Date | End Date | Number of Days | Action |
|---|---|---|---|---|
| Barcelona | Sunday 20 October 2024 | Thursday 24 October 2024 | 5 days | |
| New York | Sunday 20 October 2024 | Thursday 24 October 2024 | 5 days | |
| SIngapore | Sunday 20 October 2024 | Thursday 24 October 2024 | 5 days | |
| New York | Sunday 27 October 2024 | Thursday 31 October 2024 | 5 days | |
| Singapore | Sunday 27 October 2024 | Thursday 31 October 2024 | 5 days | |
| Washington | Sunday 3 November 2024 | Thursday 7 November 2024 | 5 days | |
| Singapore | Sunday 3 November 2024 | Thursday 7 November 2024 | 5 days | |
| London | Sunday 10 November 2024 | Thursday 14 November 2024 | 5 days | |
| London | Sunday 17 November 2024 | Thursday 21 November 2024 | 5 days | |
| Cardiff | Sunday 24 November 2024 | Thursday 28 November 2024 | 5 days | |
| Manchester | Sunday 1 December 2024 | Thursday 5 December 2024 | 5 days | |
| London | Sunday 8 December 2024 | Thursday 12 December 2024 | 5 days | |
| Edinburgh | Sunday 15 December 2024 | Thursday 19 December 2024 | 5 days | |
| London | Sunday 22 December 2024 | Thursday 26 December 2024 | 5 days | |
| London | Sunday 29 December 2024 | Thursday 2 January 2025 | 5 days | |
| London | Sunday 5 January 2025 | Thursday 9 January 2025 | 5 days | |
| London | Sunday 12 January 2025 | Thursday 16 January 2025 | 5 days | |
| London | Sunday 19 January 2025 | Thursday 23 January 2025 | 5 days | |
| Frankfurt | Sunday 26 January 2025 | Thursday 30 January 2025 | 5 days |