Start-up Mindset (GBMBE745)

The Start-up Mindset course is designed for aspiring entrepreneurs, early-stage start-up founders, and individuals interested in launching their own businesses. Over five days, participants will explore the essential elements of starting and running a successful start-up, including idea validation, business planning, funding, marketing, and growth strategies.

Upon completing this course, participants will be able to:

1- Understand the key principles and concepts of entrepreneurship and start-up development

2- Validate their business ideas and assess market potential

3- Create a comprehensive start-up business plan

4- Explore various funding options and develop a funding strategy

5- Implement effective marketing and growth strategies for their start-ups

– The Entrepreneurial Mindset and Characteristics

– Generating and Evaluating Business Ideas

– Idea Validation and Market Research

– Aligning Entrepreneurial Goals with Market Needs

– The Importance of a Business Plan

– Key Components of a Business Plan

– Creating a Value Proposition and Competitive Advantage

– Practical Exercises: Developing a Business Model

– Funding Stages and Sources (Bootstrapping, Angel Investors, Venture Capital, Crowdfunding, etc)

– Financial Projections and Budgeting

– Developing a Funding Strategy

– Case Studies: Funding Success Stories

– Building a Strong Brand and Online Presence

– Digital Marketing and Social Media Strategies

– Customer Acquisition and Retention

– Group Discussion: Effective Marketing Strategies for Start-ups

– Strategies for Scaling a Start-up

– Managing Growth and Scaling Challenges

– Continuous Improvement and Adaptation

– Course Recap, Q&A